gohornedfrogs
Tier 1
When it comes down to it, this decision will ultimately be approved by Brian Rolapp and Dhruv Prasad...two guys who barely know which end of the club is the grip, and which end is the clubhead. It's sad that they have their hands on the steering wheel, but that's where we are. They have no idea of the legacy and history of this game.My PGA contact said that the Byron Nelson at Las Collinas was always a great location because it drew well from both Dallas and Fort Worth and was the better party location than even Colonial was, which kind of surprised me as I thought they both put on a heck of a party. Now that the Byron Nelson is in McKinney it is not drawing as well from the westside of the Metroplex, so that is a strike against them. Colonial has the Stockyards as a very valuable added attraction as it showcases Texas, as we saw during the FIFA events. That’s a positive for Colonial. So Dallas is big and modern, and Fort Worth has the Texas flair. I agree the odds look 50/50 on paper, but the wildcard is “Dallas” and we all know how that usually works out, that may give them the edge. I think it really depends on what Charles Schwab is willing to pony up to continue hosting at Colonial. That could be the deal breaker, all other things being equal, and they’re not.
I have serious doubts that the Stockyards and other FW intangibles will have much impact at all. It's really a few things, likely in this order: (1) Which tournaments have the largest Title Sponsor $ commitments and longest term commitments; (2) which tournament(s) have the best relationships with the PGA Tour; (3) how well can the market support the event (sponsors and ticket sales).
These last few carry the least weight: (4) quality of the golf course; (5) strength of the tournament organizing body (Colonial Charities vs. Salesmanship Club, in this case); (6) historical value of the tournament; (7) Tournament reputation among players themselves (though they are mostly entitled and wealthy, PGA Tour players do notice when some tournaments treat them better than others).
I think Greensboro scored very high with #1, #2 and remarkably #3 above, due to them getting $40 million in taxpayer funding to support the event. Colonial is working on #1 (they'll need to out-bid CJ), #2 could go either direction depending on how recent leadership has treated the Tour. Dallas probably wins #3. Colonial wins #4. #5 is a toss-up (both are very highly regarded in their abilities to conduct a tournament), Colonial wins #6 and maybe #7, too.
Then there's the wild card...what if the Dallas guys lean on Scheffler and Spieth to lobby on their behalf?
Why is the relationship with the PGA Tour important? Because as they've grown and become more inclined to push down their best practices and policies to the individual tournaments, they want partners who push back against them the least. And also because even though the individual event is ultimately responsible for securing its own title sponsor, the PGA Tour staff runs a parallel process of identifying potential title sponsors and they frequently play match-maker. If they like the people at the tournament, then they are more likely to match up that tournament with a title sponsor they have brought to the table. Schwab is an interesting case because they have a relationship with Colonial (obviously), but they have a broader association with the tour in general (25 years as sponsor of the Charles Schwab Cup on Champions Tour). That sponsorship on the Champions Tour ends this year, so with a little luck, they'll send it (and more) to Colonial since their HQ is in the FW area.

