Football isn't ingrained in the culture there anywhere close to like it is other parts of the country. They've got a long, uphill battle on that front.I know this is historically true (I grew up watching the best El Paso teams get thumped in the playoffs by Permian and Lee), but I'm not sure why it has to continue to be. It's a long way from everywhere, but the El Paso-Las Cruces CSA has more than a million people, and if you consider Juárez, it's 2.7 million, which makes it comparable to Baltimore and St. Louis. NMSU is among the few schools with a program that allows Mexican citizens to enroll at 1.5 the in-state tuition rate.
There isn't the money or mindset there for families to invest in high-level skill development, but kids there love football (not just fútbol) and if UTEP and NMSU could find resources to invest in developmental programs, I don't see how, over time, they couldn't regularly populate a pair of 85-player rosters with pretty good local talent, augmented by working the portal for kids from TX, AZ and CA.
I think Kill is a terrific hire for them. Low stress, supportive community, and his past performance suggests he'll field a team that doesn't beat itself, which clears the very low expectation bar of admin and boosters.
NMSU should not be trying to play FBS football.