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Interesting SMU quote regarding TCU

Big Frog II

Big Frog II

Active Member
KillerFrog09 said:
I work for The Marketing Arm. The Founder and CEO, Ray Clark is a SMU alum. We do awesome work in sponsorship, talent, promotions, and experiential for major national brands such as AT&T, Wells Fargo, State Farm, American Airlines, and Frito Lay. Let's slow down the bashing of The Marketing Arm. It's regularly recognized as a top marketing firm in the US.

The SMU work is just a passion project for Ray. He means no disrespect to TCU. Just wants to help his alma mater. We dont normally work for individual schools like we are for SMU. It's a lot smaller scale than the normal work we do, that's why he says we wouldn't do it for any other school.

Some recent work you may have seen includes this years AT&T "On the way to Saturday" program centered around College Football and College Gameday, State Farm's "Go To Bat" and charity program during the MLB All-Star weekend, Frito Lay's "Crash the Superbowl" program, and Dove's Men's "Be comfortable in your own skin" program.
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For someone in the PR business, Mr. Cook or Clark(whatever) sure doesn't know how to win friends and influence enemies.
 
F

frogbyproxy

New Member
KillerFrog09 said:
I work for The Marketing Arm. The Founder and CEO, Ray Clark is a SMU alum. We do awesome work in sponsorship, talent, promotions, and experiential for major national brands such as AT&T, Wells Fargo, State Farm, American Airlines, and Frito Lay. Let's slow down the bashing of The Marketing Arm. It's regularly recognized as a top marketing firm in the US.

The SMU work is just a passion project for Ray. He means no disrespect to TCU. Just wants to help his alma mater. We dont normally work for individual schools like we are for SMU. It's a lot smaller scale than the normal work we do, that's why he says we wouldn't do it for any other school.

Some recent work you may have seen includes this years AT&T "On the way to Saturday" program centered around College Football and College Gameday, State Farm's "Go To Bat" and charity program during the MLB All-Star weekend, Frito Lay's "Crash the Superbowl" program, and Dove's Men's "Be comfortable in your own skin" program.
Click to expand...

So what this means to me is "Perfect example of why CEO's are getting paid too much!" They can open mouth and insert foot way too easily! :tongue:
 
Delmonico

Delmonico

Semi-Omnipotent Being
KillerFrog09 said:
Some recent work you may have seen includes this years AT&T "On the way to Saturday" program centered around College Football and College Gameday, State Farm's "Go To Bat" and charity program during the MLB All-Star weekend, Frito Lay's "Crash the Superbowl" program, and Dove's Men's "Be comfortable in your own skin" program.
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Not familiar with any of these, except for the Dove ads, which are some of the gayer ads on TV currently.



Not that there's anything wrong with that.
 
J

JurisFrog

Active Member
Well at least The Marketing Arm has enough sense to hire a Frog. Now they just need to promote this Frog higher in the org to do their PR.

Nothing like having 1,000 Frog fans angry at your company over a throwaway line.....
 
HToady

HToady

Full Member
I guess their Journalism School is as bad as their Business Marketing School.

They couldn't even get the guys name right in the article. It's Clark....not Cook!

Geez.
 
TCUdirtbag

TCUdirtbag

Active Member
JurisFrog said:
Well at least The Marketing Arm has enough sense to hire a Frog. Now they just need to promote this Frog higher in the org to do their PR.

Nothing like having 1,000 Frog fans angry at your company over a throwaway line.....
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More like 10.

But the comment was dumb for a CEO to make. Some of his clients have executives with strong ties to TCU.
 
K

KillerFrog09

New Member
It probably wasn't wise to say, I agree. But its ridiculous that anyone is getting their panties in a wad about it. Switch places and tell me you wouldn't say the same thing about not working with SMU. Its a harmless throwaway comment.
 
TCUdirtbag

TCUdirtbag

Active Member
KillerFrog09 said:
It probably wasn't wise to say, I agree. But its ridiculous that anyone is getting their panties in a wad about it. Switch places and tell me you wouldn't say the same thing about not working with SMU. Its a harmless throwaway comment.
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Are we having to tell someone with a marketing/PR degree that 'perception is reality'? I can assure you that, were I the CEO of any large business--especially a PR firm--, I would never publicly say that about SMU--I have basic business sense. SMU and its alums and supporters are potential clients.
 

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