Interesting SMU quote regarding TCU

[Kyle101011]

http://www.smudailycampus.com/sports/marketing-campaign-aims-to-make-smu-dallas-team-1.2962567

To get more loyal fans in the Dallas community, the athletic department hired The Marketing Arm, names the 2012 100 Agency of the Year, to help brand SMU beyond the Hilltop.
“If any other school called us to do a campaign, we probably wouldn’t work on it,” Marketing Arm founder and CEO Ray Cook said. “If TCU calls us, I can guarantee you we’re not going to work on it.”

Why wouldn't this marketing firm do this for us?

 

[Frogs1983]

Can only assume it's SMU grads running it?
Pretty stupid business model IMO(not that TCU would be calling them any way.)

 

[mrnicefrog]

Because they specialize in struggling brands

 

[Long Time Fan]

Yea, an SMU alum runs it and the comment was to play up to the pony crowd for sure.

 

[BigPurple87]

Maybe they just want to try to tackle a seemingly impossible task, getting people excited about smu.

 

[NewFrogFan]

http://www.smudailyc...-team-1.2962567

To get more loyal fans in the Dallas community, the athletic department hired The Marketing Arm, names the 2012 100 Agency of the Year, to help brand SMU beyond the Hilltop.
“If any other school called us to do a campaign, we probably wouldn’t work on it,” Marketing Arm founder and CEO Ray Cook said. “If TCU calls us, I can guarantee you we’re not going to work on it.”

Why wouldn't this marketing firm do this for us?

Wait till Ross sees this and writes a check for the company then tells this dude what happens next!!! :biggrin:

 

[PurpleHills]

Wait till Ross sees this and writes a check for the company then tells this dude what happens next!!! :biggrin:

THAT I'd Love to see!

PH
Yeah!

 

[Young and Horned]

Who cares. We no longer need them.

 

[frogbyproxy]

They only work for schools with no national names! It'd be hard to market TCU since it's already a household name! Or is it because TCU demands the best? Hummm I will try to figure this one out someday! Say the year 2040.

 

[mrhornedfrog]

I have several friends that work at TMA. Believe me I don't care who comes calling that guy will listen

 

[Frognosticator]

We do our branding by winning BCS bowl games and kicking [Craig James]. SMU goes and hires a PR firm.

That just about says it all.

 

[Bob]

This outfit has a branch in Albuquerque - it is in the basketball arena and they call it The Marketing ArmPit.

 

[pcf]

This outfit has a branch in Albuquerque - it is in the basketball arena and they call it The Marketing ArmPit.

That's a long way to go for that punchline. :tongue:

 

[HToady]

I have several friends that work at TMA. Believe me I don't care who comes calling that guy will listen

Seriously, what kind of business model would have you diss any opportunity?
Looks to me like a Marketing Company with poor marketing skills.

 

[SuperToad]

Haha when will they ever figure out WE DON'T CARE?

 

[KillerFrog09]

I work for The Marketing Arm. The Founder and CEO, Ray Clark is a SMU alum. We do awesome work in sponsorship, talent, promotions, and experiential for major national brands such as AT&T, Wells Fargo, State Farm, American Airlines, and Frito Lay. Let's slow down the bashing of The Marketing Arm. It's regularly recognized as a top marketing firm in the US.

The SMU work is just a passion project for Ray. He means no disrespect to TCU. Just wants to help his alma mater. We dont normally work for individual schools like we are for SMU. It's a lot smaller scale than the normal work we do, that's why he says we wouldn't do it for any other school.

Some recent work you may have seen includes this years AT&T "On the way to Saturday" program centered around College Football and College Gameday, State Farm's "Go To Bat" and charity program during the MLB All-Star weekend, Frito Lay's "Crash the Superbowl" program, and Dove's Men's "Be comfortable in your own skin" program.

 

[HToady]

I work for The Marketing Arm. The Founder and CEO, Ray Clark is a SMU alum. We do awesome work in sponsorship, talent, promotions, and experiential for major national brands such as AT&T, Wells Fargo, State Farm, American Airlines, and Frito Lay. Let's slow down the bashing of The Marketing Arm. It's regularly recognized as a top marketing firm in the US.

The SMU work is just a passion project for Ray. He means no disrespect to TCU. Just wants to help his alma mater. We dont normally work for individual schools like we are for SMU. It's a lot smaller scale than the normal work we do, that's why he says we wouldn't do it for any other school.

Some recent work you may have seen includes this years AT&T "On the way to Saturday" program centered around College Football and College Gameday, State Farm's "Go To Bat" and charity program during the MLB All-Star weekend, Frito Lay's "Crash the Superbowl" program, and Dove's Men's "Be comfortable in your own skin" program.

So are you the "damage control" guy?

 

[tcuball3]

the best marketing/PR is done on the field, an area that SMU can't do crap about

 

[Bob]

I work for The Marketing Arm. The Founder and CEO, Ray Clark is a SMU alum. We do awesome work in sponsorship, talent, promotions, and experiential for major national brands such as AT&T, Wells Fargo, State Farm, American Airlines, and Frito Lay. Let's slow down the bashing of The Marketing Arm. It's regularly recognized as a top marketing firm in the US.

The SMU work is just a passion project for Ray. He means no disrespect to TCU. Just wants to help his alma mater. We dont normally work for individual schools like we are for SMU. It's a lot smaller scale than the normal work we do, that's why he says we wouldn't do it for any other school.

Some recent work you may have seen includes this years AT&T "On the way to Saturday" program centered around College Football and College Gameday, State Farm's "Go To Bat" and charity program during the MLB All-Star weekend, Frito Lay's "Crash the Superbowl" program, and Dove's Men's "Be comfortable in your own skin" program.

Didn't you come with the "Green Shoots" theme 4 years ago for Obama?

 

[FeistyFrog]

He means no disrespect to TCU.

Maybe you guys need better marketing/PR people on staff because guaranteeing he would not work on a TCU project is what many would call disrespect.