Yes, and this is a great example of the competitive capitalist system run amok for some to make money at the cost of the fans/us and the cost of the pleasures of the college game. Yormark has a task to compete compete compete and it is a personal goal and pleasure of his to be the best at it, to deliver. Blinded by the task at hand to compete for money even while detracting and bending the entity—college sport and its fans. Heck, it’s not done blindly, but just self-centered on the task because that is how self interest and capitalism works.
And it is not thinking outside the box, but just following what others have already done, to keep up.