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Lifelong Frog
TCU working on new video board at football stadium, extends marketing deal
By Lawrence DowTCU is preparing to unveil a new video board in the south end zone at Amon G. Carter Stadium, the school said in a release announcing the extension of its long-term agreement with Learfield.
Learfield, a college sports marketing company, has worked with TCU for 20 years, and athletic director Mike Buddie praised the company for how it has helped the Horned Frogs.
“Our relationship with Learfield is a true partnership,” Buddie said. “As the landscape of college athletics continues to evolve, Learfield and our local Horned Frog Sports Properties team have shifted with it, always keeping TCU’s success at the forefront. That shared commitment is what makes this collaboration thrive, and we look forward to continued growth together.”
FWST link: https://www.star-telegram.com/sports/college/big-12/texas-christian-university/article315006077.html
Alternate link: https://www.newsbreak.com/fort-wort...rd-at-football-stadium-extends-marketing-deal
