Meanwhile in Stillwater...
Bill Haisten: Surprise report from OSU shows football tickets moving at a strong pace
"...That’s why I contacted Reece during the weekend – to get a feel for the current pulse rate of a fan base that during the 2024 football season seemed to graduate from disappointed to angry.
Reece’s report was surprisingly positive, and I use the word “surprisingly” because circumstances were stacked against OSU having this kind of early success on football season-ticket sales.
Those circumstances:
- After 18 consecutive winning seasons and bowl appearances, Mike Gundy’s 2024 Cowboys were 3-9 overall and 0-9 in the Big 12. The misery ended with a 52-0 loss at Colorado, extending the OSU program-record losing streak to nine games.
- During the weekend of Dec. 6-7, university regents apparently discussed the possibility of a coaching change. Gundy ultimately would accept the terms of an adjusted contract and a pay cut. Gundy also replaced nearly all of the members of his coaching staff.
- OSU doesn’t really know what it has at the quarterback position. TCU transfer Hauss Hejny seems the frontrunner.
- Because of the university’s need for revenue to be distributed to athletes, athletic director Chad Weiberg announced that there would be a price increase on football season tickets. Across all levels of the stadium, the increase appears to be about 20%.
Because the 2023 home schedule included the final Bedlam game matching the Cowboys and Sooners as conference rivals, football season tickets sold at a big rate.
Before the start of the 2024 season, OSU sold every ticket for all six home games.
After the smashing success of the 2023 and 2024 sales campaigns, how would the OSU people respond after a losing season, after the head coach made disparaging remarks about fans in November, and after a price increase?
Interviewed before Saturday’s Orange-White spring game at Boone Pickens Stadium, Reece shared this: OSU is ahead of its football season-ticket sales pace of 2023.
“Coming off of a down season — we are very excited about that,” Reece said. “We had to raise ticket prices and we are still ahead of where we were at this time two years ago — when we were selling tickets for the final Bedlam game on our field. That’s unbelievable.”
OSU currently is behind its 2024 sales pace, but the ticket office, POSSE and marketing staff members still have more than four months to match that every-ticket-sold standard.
“My (team members) made a lot of calls to a lot of people, just making sure they were going to renew,” Reece stated. “I loved the responses: ‘You think one down season is going to keep me away from Cowboy football? I’m all in. We’re renewing.’ I got a lot of that.
“I think it’s because our fans understand the importance of buying football season tickets. That drives the whole train for Oklahoma State. If you love softball or baseball or soccer or wrestling, then get Cowboy football season tickets. Our fans understand that’s important to buy football tickets, more than at any other time in our history.”
Football-ticket revenue, Larry Reece says, "drives the whole train for Oklahoma State."
tulsaworld.com