I love the tender fib laid out by the author of the story: "NIU was provided with 17,500 tickets..." No, Scott, NIU was billed for an allotment of 17,500 tickets as a condition of acceptance to the Orange Bowl.
A quick perusal of the official Orange Bowl tickets site (the execrable TicketBastard) https://oss.ticketma.../details/FB2013 shows prices ranging from $120 to $215 per. The median price listed is $155. Let's multiply that median price x the allotmant forced upon NIU: $155 x 17,500 = $2,712,500!! And they may not have paid that "median" price, either.
Ouch!
I love the tender fib laid out by the author of the story: "NIU was provided with 17,500 tickets..." No, Scott, NIU was billed for an allotment of 17,500 tickets as a condition of acceptance to the Orange Bowl.
Ouch!
Come on Brewing, that is not intellectually honest math. First, NIU is obviously not expecting a lot of students to make the trip. Second, all 17,500 will not be students. I would expect a couple thousand sold to dedicated alums, S. Florida NIU friends and family members. There will be a large contingent of snowbirds in S. Florida at that time, so a marketing effort to them should sell a tick or two. It's a tough sell, but it is a BCS bowl, likely the only one NIU will ever get to see.
Oh, and I might add that the Orange Bowl payout is advertised as $16 million plus. What they forget to tell you (ahem, ESPN...) is that the quoted payout number is for BCS AQ Conference Members only. Non-AQ payout is half that. If two non-AQ institutions made it, as with the Fiesta Bowl, the payouts are 1/2 an AQ share for the first School selected, and 1/4 share for the second. We really got screwed on the Fiesta Bowl!
So, to recap, NIU is looking at a payout of around $8 mil. Minus the allotment cost, minus travel expenses, minus other commitments to the Bowl folks like appearances, trips to local sights, etc., and other expenses. NIU may still wind up losing money on the BCS Bowl experience.

