Not the sharpest stick in the woodpile are ya?
That's kinda Steel's point. The first time the billion-dollar corporation tried to stick it to Steel, raising prices 20% after a losing season and one home win against an FBS team (5 home losses), Steel dropped season tickets, a decade ago now. TCU showed Steel who it was - a greedy corporation with no respect for customers - and Steel logically stopped rewarding them.
You people bi tch and moan and still reward the billion-dollar corporation by giving it your money. Makes no sense. There's plenty of other more rewarding things you could do with your money. Like, for example, Caribbean vacations with your boyfriend, or what not. And what have you.