LVH
Active Member
Sponsorships can help offset traditional spot TV ads and declining ratings therein.It's hard for me to reconcile declining viewership with the fact that the money just seems to keep growing and growing and growing.
Not long ago at all $30-40M per school was a windfall. A short time later they are talking $100M per with these latest contract talks. How is this possible?
Think about how much Dr. Pepper pays to be the official soft drink of the College Football Playoff...