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Lifelong Frog
Business Journals: There's mayhem right now in college sports' name-image-likeness business
By Michael Smith – Sports Business Journal
When Alabama’s Nick Saban publicly shared last month that his starting quarterback, Bryce Young, already had $1 million in endorsement income before he had played his first football game, the wily old coach was sending out a beacon to every recruit about how much money he potentially can make from name, image and likeness rights while playing for the Crimson Tide.
What the NCAA and many college leaders had hoped to avoid — players choosing a school based on income potential or being paid for their performance — is already happening just 11 weeks into the NIL era.
Read more at https://www.bizjournals.com/clevela...ayhem-right-now-in-college-sports-name-i.html
By Michael Smith – Sports Business Journal
When Alabama’s Nick Saban publicly shared last month that his starting quarterback, Bryce Young, already had $1 million in endorsement income before he had played his first football game, the wily old coach was sending out a beacon to every recruit about how much money he potentially can make from name, image and likeness rights while playing for the Crimson Tide.
What the NCAA and many college leaders had hoped to avoid — players choosing a school based on income potential or being paid for their performance — is already happening just 11 weeks into the NIL era.
Read more at https://www.bizjournals.com/clevela...ayhem-right-now-in-college-sports-name-i.html