No wonder the Orange bowl was jumping off the stadium when they found out they had to host Norther Illinois. What a joke.
I interpret that a little differently- they had the biggest % increase of all the BCS bowls, and were in line with Fla-Louisville as well as previous Orange Bowls, including 2009-2010 which was on network. It was no ratings bonanza, but no disaster, either.
I think people have preconceived notions about who is a bigger TV draw, but the more I look at TV bowl ratings, the more the time of day (late do worse), network (network>ESPN>ESPN2 and ESPNU), day of week (afternoon games during psuedo work days like Dec 31 do worse), competing sports and events (like NYE) make a difference in ratings almost more than who is playing. You can almost predict some of these, like the Music City and Liberty struggling on the 31st, the Fight Hunger and Heart of Dalls struggling on ESPN2/U, etc.
I'm actually kinda surprised the late night starts of the Tech and TCU games didn't depress ratings more.