QUOTE(Cougar/Frog @ Apr 19 2010, 03:42 PM) [snapback]546651[/snapback]
The Sunday play is a minor issue and one that the Big 12 will care little about in its quest for money. BYU was on the Big 12 short-list back in the beginning before Baylor got in. BYU is major program with a big stadium, largest private university in the country, national name, can bring fans anywhere in the country, and with a strong support of a religion with some 6 million members in the USA.
It put it simply, BYU has been the MWC's most valuable asset since the conference formation was the WAC's most valuable asset before that. Utah could leave the conference and all is well. BYU leaves the conference and run for the hills.
Now, I find it very interesting that TCU is No. 1 on the alleged Big 12 short list. If so, it validates everything TCU has been doing for the last ten years and shows that the Big 12 fears TCU and the MWC cutting into its market share. TCU will not be going to the Big Ten or Pac-10, but TCU, like BYU, is a very valuable commodity these days. If the SEC wants to go to 16, TCU would be on that short list as well (3rd choice in Texas after UT and A&M)
If the Big 10 expands to 16, the only reason that would make sense for them to do so would be to cut into an area where they currently don't have any exposure i.e. into Texas, or the NY market. Why else would they expand to 16? To simply add more teams in areas they already have exposure?
It seems the eventual size of the Big 10 is the key piece to all of this. The Big 10, with their huge TV contract, will cherry pick who they want, where they want. All the other conferences will follow. It won't be the other way around. The Big 12, Pac 10, etc will be scrambling after the Big 10 moves. If money drives the process, it has to be this way. The Big 10 has the most clout, with the largest TV contract.