I hate the term "NIL". It's so misleading. These aren't Name Image Likeness deals that are getting done, they are pay for play contracts.At 14:15 Sonny is asked a question about NIL and states he doesn’t understand how universities are publicly stating that they are spending 15, 20 or 25 million on NIL since the rules would seem to prohibit that. He states we are trying to kind-a figure it out and get to the bottom of it.
As far as I can tell, there is nothing to figure out. They can makes all the rules they want, but if nobody will or can enforce them what difference does it make? Go scrounge up as money as you can and divvy it out as you see appropriate and see where that gets you, that's about all you can do.