FWST: TCU athletics and business school partner to strengthen university’s NIL program

[TopFrog]

TCU athletics and business school partner to strengthen university’s NIL program

BY DREW DAVISON

TCU continues to position itself for success in the NIL era.

The latest development from the athletics department is forming a partnership with TCU’s Neeley School of Business. That partnership will be formally announced Wednesday night at an NIL open house event with local business leaders and TCU coaches including Gary Patterson and Jamie Dixon.

“This has become the new arms race,” said Kyle Seay, TCU’s associate athletic director for digital brand strategy.

Read more at https://www.star-telegram.com/sports/college/big-12/texas-christian-university/article254236968.html

 

[Opintel]

TCU should be positioned well for this "arms race".

Go Frogs!

 

[Pharm Frog]

TCU should be positioned well for this "arms race".

Go Frogs!

I like the optimism although I disagree (unless I’m misinterpreting what you mean)

 

[Gary's Shirtless Revenge]

TCU was caught flat footed from the start, trying to recover.

As has always been true, there aren't enough moderately wealthy TCU alumni who are obsessed with winning in FB, MBB, CBB... We have literally 5-15 or so, who will be called upon to write checks as they always have been.

Will they? Cost to pay 85 football players via NIL deals and keep them at TCU: Probably $5 million a year.

 

[JogginFrog]

TCU hosts a Values and Ventures competition each spring? Add a specific NIL track to that. Can't wait for every college athlete who builds a real NIL venture to come to TCU to showcase what they've done.