This Ain't Chopped Liver
Active Member
Marinate this:
Harvard makes this distinction - Harvard College within Harvard University. https://college.harvard.edu/about
“Harvard College is a close-knit undergraduate community within Harvard University. With world-class faculty, groundbreaking research opportunities, and a commitment to a diverse environment of bright, talented students, Harvard is more than just a place to get an education—it's where students come to be transformed.”
TCU - “Texas College & University” better describes what TCU is - a close-knit undergraduate community with hands-on professors and a low student-faculty ratio focused on a broad liberal arts education, a college, within a research university offering a variety of graduate degree programs.
“Christian” in TCU is a confusing misnomer. It always has been and can appear exclusive, especially to those who are not Christian which is now most prospective applicants. Prospective international students and Americans outside of Texas don’t know what to make of that, many quickly dismissing TCU on the Christian label alone. The current political and televangelist culture leads some to unfairly associate the nondenominational “Christian” with the “cuckoo” evangelical right. An inherited label from our more Christian past, it may be time to rid an inappropriate descriptor causing dismissive assumption.
“College & University” is an easy change that ACCURATELY highlights what makes TCU a better choice for an undergraduate education within a university, versus larger schools like Baylor and very large public universities in Texas and across the country. Good marketing of truth, instead of fallacy that provokes questions, needed explanation and rejection.
“Texas College & University” may even annoy Longhorns and Aggies because it appears flagship, more well-rounded, and inclusive.
Harvard makes this distinction - Harvard College within Harvard University. https://college.harvard.edu/about
“Harvard College is a close-knit undergraduate community within Harvard University. With world-class faculty, groundbreaking research opportunities, and a commitment to a diverse environment of bright, talented students, Harvard is more than just a place to get an education—it's where students come to be transformed.”
TCU - “Texas College & University” better describes what TCU is - a close-knit undergraduate community with hands-on professors and a low student-faculty ratio focused on a broad liberal arts education, a college, within a research university offering a variety of graduate degree programs.
“Christian” in TCU is a confusing misnomer. It always has been and can appear exclusive, especially to those who are not Christian which is now most prospective applicants. Prospective international students and Americans outside of Texas don’t know what to make of that, many quickly dismissing TCU on the Christian label alone. The current political and televangelist culture leads some to unfairly associate the nondenominational “Christian” with the “cuckoo” evangelical right. An inherited label from our more Christian past, it may be time to rid an inappropriate descriptor causing dismissive assumption.
“College & University” is an easy change that ACCURATELY highlights what makes TCU a better choice for an undergraduate education within a university, versus larger schools like Baylor and very large public universities in Texas and across the country. Good marketing of truth, instead of fallacy that provokes questions, needed explanation and rejection.
“Texas College & University” may even annoy Longhorns and Aggies because it appears flagship, more well-rounded, and inclusive.
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