The Value of Publicity from the Fiesta Bowl

[gpfrog03]

I'm just curious, being in the PR/Marketing area, has anyone seen figures published or discussed by the TCU Athletic Department describing the monetary value of the publicity TCU garnered from the Fiesta Bowl? I know we have valuation models to create the numbers, but I'm just wondering if the Athletics Department or TCU itself has reported anything. Thanks for your help! GO FROGS!

 

[Delmonico]

 

[Limp Lizard]

"You can't put a price tag on this kind of publicity!"