That sounds great some posters know way more about this than me. However ratings is one big way we can get into CFP if we bring the eyeballs and fans. Doesn't hurt to track it and see how we do against the competition.
Here's TCU's reality that we all need to accept.
- TCU has a tiny, tiny fan base compared to the major schools in the power 5
- When we compare TCU's TV draw when we are at our best vs. state schools draw when they are at their best, we lose 100% of the time.
- However, we always do better than other similarly sized schools (see: Baylor) in TV draw when at our best. Occasionally we show better than the mid-level schools, like Boise.
Most in the media/rights industry view TCU as an "average" brand, as it pertains to TV draw, in college football when we are competitive. We don't HURT ratings in big games (like TCU vs LSU at Jerry World), but we don't help either. We aren't the #1 reason why 1.5mm people watched TCU v Arkansas, but we weren't a reason for people not to watch either.
The ONLY way to fix this is to either:
A) Expand enrollment today and have a larger, engaged alumni base in 10 years
B) Spend a TON of money building the brand nationally, "buying" fans who aren't alumni and getting them engaged. We've historically taken the softer approach here, rather than a more active approach.
So, in the end, the good news is TCU won't be looked at as dead weight in the next round of realignment. But, we aren't a prize jewel either. When folks are looking at building a conference, TCU will be attractive for many reasons, but TV performance won't be at the top of that list.