The dimensions of this Epic Fail by Nike are just stunning. I mean, you publically wheel out a 'New Shoe with new, improved Super Cleat Technology!' only to see the team you have shod in them look like a bunch of comedy performers sliding around in the mud. On the highest rated Bowl game so far. With literally millions of potential customers watching.
That is Epic Fail.
I mean, did'ja think about maybe sending a few guys out to check and see how the cleats/shoes were working? How the traction held up in the typically wet conditions of the Rose Bowl? Maybe even going so far as to have back-up cleats/shoes available if necessary? After all, it is your product and reputation on the line. I will fault our equipment personnel to the degree that they should have made sure there were replacement cleats, but in the end, this was a Nike show. Perhaps there were contractural arrangements that only allowed Nike product out there, or that only allowed Nike to make replacements. I don't know as yet. But the onus was on Nike to look good by seeing to it that we looked good running circles around Wisconsin shod in Nike cleats. Instead, we were slipping and falling shod in Nike cleats.
Epic Fail, Nike.