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Lifelong Frog
GoFrogs: TCU Launches Collection with "TC" Mark
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FORT WORTH, Texas -- TCU Athletics, working in conjunction with IMG College Licensing, announced today that for the first time ever a line of merchandise bearing the TC trademark worn by the baseball team will be available to fans at retail.
Though the use of the TC mark dates back to the early 1960s, it has become more widely known as the mark worn by the TCU baseball team for Sunday home games, a tradition that has been consistent since Head Coach Jim Schossnagle arrived in 2002. The mark, however, has not been a part of approved licensed merchandise collection until now.
The TC mark is being released as a part of TCU's College Vault program, which was launched last year. The College Vault is vintage-inspired merchandise program created by IMG College Licensing to pay homage to historical trademarks and traditions through fashion-forward apparel and non-apparel product.
"Fans have wanted the TC on merchandise for years but we needed the right way to introduce it into the market," said Drew Martin, Associate Athletics Director for Marketing and Licensing. "The TCU College Vault program gives us the platform to create and market high-quality product for the fans using the TC mark, while also protecting the logo as a part of our TCU heritage."
The initial product collection with the TC mark will include hats, polos, and button down shirts from top licensees such as Original Retro Brand, Peter Millar, Nike, and New Era.
"We are excited to work with TCU Athletics and a great collection of licensees to deliver unique TC-branded merchandise to Horned Frog fans," Nicole Armentrout, IMG College Licensing's VP of Marketing. "The College Vault collection was established to give TCU an avenue to properly merchandise its historic logos, which have deep meaning for the fans, and help tell the story of the University and its successful athletic program."
TCU's College Vault TC merchandise is available now at the TCU Bookstore, the TCU Team Store, and shop.gofrogs.com.
Shop Now
FORT WORTH, Texas -- TCU Athletics, working in conjunction with IMG College Licensing, announced today that for the first time ever a line of merchandise bearing the TC trademark worn by the baseball team will be available to fans at retail.
Though the use of the TC mark dates back to the early 1960s, it has become more widely known as the mark worn by the TCU baseball team for Sunday home games, a tradition that has been consistent since Head Coach Jim Schossnagle arrived in 2002. The mark, however, has not been a part of approved licensed merchandise collection until now.
The TC mark is being released as a part of TCU's College Vault program, which was launched last year. The College Vault is vintage-inspired merchandise program created by IMG College Licensing to pay homage to historical trademarks and traditions through fashion-forward apparel and non-apparel product.
"Fans have wanted the TC on merchandise for years but we needed the right way to introduce it into the market," said Drew Martin, Associate Athletics Director for Marketing and Licensing. "The TCU College Vault program gives us the platform to create and market high-quality product for the fans using the TC mark, while also protecting the logo as a part of our TCU heritage."
The initial product collection with the TC mark will include hats, polos, and button down shirts from top licensees such as Original Retro Brand, Peter Millar, Nike, and New Era.
"We are excited to work with TCU Athletics and a great collection of licensees to deliver unique TC-branded merchandise to Horned Frog fans," Nicole Armentrout, IMG College Licensing's VP of Marketing. "The College Vault collection was established to give TCU an avenue to properly merchandise its historic logos, which have deep meaning for the fans, and help tell the story of the University and its successful athletic program."
TCU's College Vault TC merchandise is available now at the TCU Bookstore, the TCU Team Store, and shop.gofrogs.com.
